A welcoming platform that helps independent teams find shared space, useful expertise, and each other.
- Year
- 2025
- Services
- Product strategy · Information architecture · Interface design · Astro development
The brief and the shift
Common Ground was evolving from a local event series into a year-round membership platform, but the old site still behaved like a simple calendar.
We reorganised the experience around membership value, community stories, and a clear route into events, resources, and conversations.
The outcome
A flexible foundation for membership growth that still feels human, local, and easy to navigate.
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